Social Media
Using various social media platforms is important when starting a business. This course will focus on reaching different audiences in the most beneficial way. Whether itβs a new starting business or an already large one, presenting yourself online and creating your image for customers will only help it grow.
Duration: 2 Days
Objectives
- Learn the strong suits of each social media platform
- Connect all your accounts together and create a community
Prerequisites
- No prerequisites required for this course.
Outline
- Section 1 - Facebook
- Creating a business account
- Professional information and account photos
- Clean and simple account
- Account settings
- All your options of interaction
- Posting
- Liking
- Multimedia posts
- Sharing
- Instant messages/ inboxing/ auto replies
- Live videos
- Friends/ followers
- Section 2 - Twitter
- Creating an account
- Professional information and profile picture
- Contact information
- Account settings
- All your options of interaction
- Tweeting
- Liking
- Retweeting
- Replying a tweet
- Multimedia posts
- Direct messages
- Following
- Section 3 - Instagram
- Creating an account
- Professional information
- Photos with flow and pattern
- Contact information
- Account settings
- All your options of interaction
- Liking
- Commenting
- Tagging/ hash tagging
- Live videos
- Direct messages
- Stories
- Following
- Section 4 - Having a strong platform
- Follow your following
- Follow ratios
- Put your usernames in your email signature
- Link your platforms
- Have flow and themes
- Be consistent with your style
- Section 5 - How to post and what to post
- Keep it short and sweet
- Trending hashtags
- Dressing it up with multimedia
- Time your posts β weekly schedules
- Having weekly post themes
- No spamming
- Section 6 - Pictures worth a thousand words
- HD quality
- Non-candid
- Colors that catch the eye
- Picture with a point
- Follows and theme and matches profile
- Photo captures the eye and caption creates your following
- Section 7 - Building your audience
- This comes after your platform is strong
- Follow your audience
- Tag and hashtag β both locations and people
- Fast direct message replies β customer service
- Popularity patterns
- Businesses promoting each other